Last edited by Shaktitaur
Tuesday, July 21, 2020 | History

2 edition of Determining inter-brand substitutability through survey measurement of consumer preference structures found in the catalog.

Determining inter-brand substitutability through survey measurement of consumer preference structures

Randolph E Bucklin

Determining inter-brand substitutability through survey measurement of consumer preference structures

by Randolph E Bucklin

  • 71 Want to read
  • 10 Currently reading

Published by Marketing Science Institute in Cambridge, Mass .
Written in English

    Subjects:
  • Market surveys -- Research,
  • Consumer behavior -- Research,
  • Brand choice -- Research

  • Edition Notes

    StatementRandolph E. Bucklin, V. Srinivasan
    SeriesReport / Marketing Science Institute -- no. 91-102, Report (Marketing Science Institute) -- no. 91-102
    ContributionsSrinivasan, V, Marketing Science Institute
    The Physical Object
    Pagination39 p. ;
    Number of Pages39
    ID Numbers
    Open LibraryOL14706780M


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Determining inter-brand substitutability through survey measurement of consumer preference structures by Randolph E Bucklin Download PDF EPUB FB2