2 edition of Determining inter-brand substitutability through survey measurement of consumer preference structures found in the catalog.
Determining inter-brand substitutability through survey measurement of consumer preference structures
Randolph E Bucklin
|Statement||Randolph E. Bucklin, V. Srinivasan|
|Series||Report / Marketing Science Institute -- no. 91-102, Report (Marketing Science Institute) -- no. 91-102|
|Contributions||Srinivasan, V, Marketing Science Institute|
|The Physical Object|
|Pagination||39 p. ;|
|Number of Pages||39|
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